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Fourteen chocolate factories have been founded in Switzerland in the past two centuries. The Swiss eat more chocolate per capital than any other country in the world, and this sign is apparent in the crowd of chocolate stores found throughout the country, particularly in Geneva. To get to the heart of things, visit Al prose Schoko’s working factory and museum in Lugano-Caslano, which covers 3,000 years of chocolate olden times and offers samples of the company’s latest research and development.

Torino (Turin), considered the birthplace of solid chocolate, is said to have as many chocolates as Belgium and France shared. The city’s twelve-monthly chocolate festival draws 700,000 visitors who consume more than 60,000 pounds of the objects. Many hotels offer packages that include chocolate tours, a visit to the various artisan producers in the city and a spree to the close by countryside. About 340 miles south in Perugia, the Perugia Chocolate Factory produces the famed Baci chocolate kisses. The company runs a chocolate school inside its factory.

From the chocolate macaroons by well-known patisserie chef Pierre Hermé to the chocolate masks by Joséphine Vannier, Paris may be the world’s chocolate capital. Le Salon du Chocolate, a traveling trade show for chocolate, begins every October in Paris and then travels to London, New York, Moscow, Tokyo and Shanghai. The vendors ply attendees with every variety of chocolate conceivable. Highlights of the two-day event include a “chocolate opera” and a fashion show in which the dresses must be ripe.

About 10 miles from Iguazu Falls, the Iguazú Grand Hotel in Puerto Iguazu City, Argentina, has a health spa with a dedicated chocolate therapy menu. Cacao treatments include baths, wraps, massage, masks and pungent therapy. The full chocolate treatment includes a body polishing with grated cocoa beans, a chocolate facial mask, a relaxing chocolate immersion bath and a massage with chocolate-scented oils.

Birmingham, England

Cadbury World in Birmingham, England, is a visitor’s center dedicated to the makers of Cadbury Crème eggs and the Cadbury Flake. It offers a self-guided tour through 14 zones that tell the story of chocolate and the Cadbury business. You won’t find a factory tour, but you will find the world’s biggest Cadbury shop.